Target Audience research

You must show evidence of research into a potential target audience.

There are a few different of ways of doing this.

1. Questionnaires. Write a series of questions (about 10) which aim to establish what kind of thing your target audience want to see in a film/opening sequence.
2. Film responses. Do the same as with the questionnaire only film the responses, edit theme together and upload them to youtube - then embed on your blog. CLICK HERE to see an example
3. Focus group. Get about 5-8 people together and lead a discussion group on films and film opening sequences. Take photos, upload to blog along with a summary of the findings.
4. Use the blog - add a survey gadget to your blog and invite people to take part.

In all cases write a summary of what the research has told you about your target audience. The summary of what you have learned is the most important thing.... It is more important to do a small amount of research which is useful and relevant than produce a large volume of data which is not useful or relevant.