Target Audience research

You must show evidence of research into a potential target audience.

There are a few different of ways of doing this.

1. Questionnaires. Write a series of questions (about 10) which aim to establish what kind of thing your target audience want to see in a film/opening sequence.
2. Film responses. Do the same as with the questionnaire only film the responses, edit theme together and upload them to youtube - then embed on your blog. CLICK HERE to see an example
3. Focus group. Get about 5-8 people together and lead a discussion group on films and film opening sequences. Take photos, upload to blog along with a summary of the findings.
4. Use the blog - add a survey gadget to your blog and invite people to take part.

In all cases write a summary of what the research has told you about your target audience. The summary of what you have learned is the most important thing.... It is more important to do a small amount of research which is useful and relevant than produce a large volume of data which is not useful or relevant.

DEADLINES REMINDER...

Planning and Research.
All planning and research must be complete and on your blog by...9am Monday 13 Feb 2012

Production.
You must hand in a DVD of your preliminary task and opening sequence by 1pm Friday 9 March 2012

Evaluation.
All 7 questions of the evaluation must be creatively answered on your blog by 1pm Friday 30 March 2012

Research into generic codes and conventions

For this task you must consider the 'formula' of your chosen genre. What you should do is look at a few different films within your genre and identify what they have in common.


Think about:


Narrative - what is a typical storyline for this genre?
Character - what are the stock characters for this genre? - Give examples
Setting/Location - when and where are these films usually set?
Iconography - what costumes, props and other visual stuff is associated with this genre?
Cinematography - is there a style of camerawork associated with the genre?... Or what types of shot are often featured in films of this genre?
Sound - what type of score/sound effects are usually used for this genre?

Include pictures and links to other websites.

Juno Opening Sequence

Scream Opening Sequence

Reserach and Planning tasks

• Set up blogs – include a link to each blog in your group
• Roles & Responsibilities
• Preliminary task
• Opening sequence analysis 1(conventions)
• Opening sequence analysis 2 (titles)
• Research into generic codes and conventions
• Audience Research
• Treatment
• Evidence of researching story ideas
• Script
• Storyboard
• Shot list
• Location recce
• Equipment list
• Production schedule
• Call Sheets
• Risk Assessment

Deadlines

Planning and Research: Monday 13^th Feb 9.00 am

Production: Friday 9^th March 1.00pm

Evaluation: 30^th March 1.00pm


Planning and Research and Evaluation will be marked from your blog. The production must be burned to DVD along with your preliminary task.... Until you hand in a DVD, you have not met the deadline. It takes time to burn DVDs. I advise aiming to hand it in a week early - that way if you are delayed by a a day or two (which is very likely to happen) it won't matter.

Introduction.

For your coursework you must produce the first two minutes of a film including titles. You also have to produce a 'preliminary task' of shooting a brief conversation to include the 180 degree rule, a match on action edit and a shot-reverse shot.... the preliminary task isn't marked, but it has to be included or you will lose marks.

Speaking of marks, this is how the whole project is marked:

Resaerch and Planning: 20 marks
Production: 60 marks
Evaluation 20 marks

• The opening sequence can be in any genre... but it must be a specific genre.
• You can go over two minutes but only by a few seconds.
• You cannot use copyrighted music in it - so no recognisable tracks.
• Your research must inform your production.
• Any questions - see me.