Monday, 5 March 2012

Evaluation Questions

In the evaluation you must answer all of the following questions:

  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. How does your media product represent particular social groups?
  3. What kind of media institution might distribute your media product and why?
  4. Who would be the audience for your media product?
  5. How did you attract/address your audience?
  6. What have you learnt about technologies from the process of constructing this product?
  7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
You can start by answering each question in an essay style. But if that's all you upload to the blog - even if your answer is brilliant - you will get a maximum of half marks.

Your evaluation must be creatively addressed and it must utilise the functionality of the blog format. Blogs allow you to upload images, video clips, audio clips, webcam footage etc They also allow you to have bloglists, link lists, surveys and hyperlinks - you must try to embrace this technology and use it in your evaluation... Here's the marking criteria for an A-grade evaluation:

  • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

  • Excellent ability to refer to the choices made and outcomes.


  • Excellent understanding of their development from preliminary to full task.


  • Excellent ability to communicate.


  • Excellent skill in the use of digital technology or ICT in the evaluation

  • Here's an example of an evaluation which sits just within the Level 4 (A-grade) band: http://scasmediagwpahs.blogspot.com/p/evaluation-of-our-media-product.html